I’m establishing a new column this month called “Media Commentary” in which I will give you my commentary on current long-term care stories in the media. We’re getting lots of attention, finally, and your clients and prospects will be reading these articles and meeting you at the door with them or bringing them to your office. I’ll try to help you formulate responses that emphasize the advantages of long-term care insurance to help you be better prepared to discuss these articles with your clients and prospective clients.

I’ll put the website with each one – some you will have to pay for if you access the article and some not. I would highly recommend either taking Wall St. Journal right now or paying for the WSJ online – there are so many articles in this one publication that will help our education efforts and ultimately our sales efforts since – you’ve heard me say it 1,000 times – 80% of the LTCI sale is EDUCATION.

Finally, please feel free to bring articles to my attention, either by emailing them to info@ltcshelton.com, faxing them to 615-361-1845, or simply emailing me a link to retrieve the article.

Phyllis Shelton

Wall St. Journal – 1/6/03 – “Bush to Propose Sweeping Cuts in Taxes Under $600 Billion Plan” – Cover story and continued on P. A4

Prevention, “Caring for Mom & Dad: Timing the Talk”, Mark S. Lachs, MD, MPH, with Pamela Boyer, January, 2003, p. 154.

WSJ, “Bob’s Mobile Office and Daycare Center, And Other Innovative Balancing Acts”, (Work and Family, Sue Shellenbarger, 12/26/02, p. D1)

Smart Money – “Parental Guidance”, Nkiru Asika Oluwasanmi, December, 2002, p. 112

AARP, Modern Maturity, January/February 2003 – “Someone To Watch Over Me”, Russell Wild

Wall St. Journal – Weekend Journal – “Your New Neighbor: Mom”, p. W1

The Tennessean (Nashville newspaper) – December 20, 2002 – “West Virginia Uses Medicaid Loophole”, p. 13B

Wall St. Journal – December 19, 2002 – “When Your Parents Need a Baby Sitter: Adult Day-Care Centers in Short Supply” (Work and Family, Sue Shellenbarger, p. D1)

Wall St. Journal – 12/16/02 – Encore Section, p. R6 “Corporate Care – What Could Be Wrong with Buying Long-Term Care Insurance at the Office? More Than You Think”